Apr 16, 2012

Broadcast This!

"To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down." (Cluetrain Manifesto, Theses # 94)

Although pointing out the new rules of engagement between org's and their markets, this gem also highlights how Old Media was so confused by Occupy Wall Street, with their mis-placed clamoring of "what exactly are they demanding and who exactly is behindthis and in-change of it?"

It is no longer all about top-down, broadcast style messaging and command & control systems. But they don't get that.


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