More proof: Capital Communications Federal Credit Union has bought the naming rights to the WGY broadcast studios. I'm sure there is some fine print to this deal requiring the station to always toss that fact into the mix when announcing the locale of various on-air shows. Not that WGY does a whole lot of show-production anymore , mind you. Most of their content is fed via satellite.
There's another unique twist on this concept here in the Albany market -- naming rights to invidual passenger cars! That's right, MyCarMyCar.com will let you plaster your company's name and logo onto somebody else's auto for about $400/month. What's the car owner get out of the deal? A $100 gas debit card for each month he or she participates.
I've seen this concept in other markets around the US, but at a lower dollar figure. I predict we'll see a price adjustment soon on this local attempt.
What's the bid to put your name on my forehead?